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Tourism

partners with Reunion travel trade experts on “seduction mission” |28 May 2022

Tourism partnered with Reunion travel trade professionals Anthurium Tourisme Océan Indien and Air Austral on a seduction mission dubbed ‘ Voyages de Rêves’.

Representatives of fourteen companies from the banking, medical and commercial field were invited to a destination presentation dinner event in the city of Saint Denis.

Targeting group travellers for leisure, the evening included presentations by the Tourism representative in Réunion, Bernadette Honore; sales & distribution director of Air Austral, Brigitte Ravily; Anthurium Tourisme director Valérie Lemoine and Anthurium Tourisme manager Nathalie Shun-Keo.

The three presentations revolved around the discovery of the destination, the availability of flights including the special offers for group travellers and also on packages for group travellers for leisure, respectively.

Although not present at the event, some local partners including Acajou Beach Resort, Britannia Hotel, Coco de Mer Hotel Black Parrot Suites, Le Duc de Praslin, Paradise Sun, La Digue Island Lodge, Coral Strand Hotel, Savoy Resort & Spa, Le Meridien Fishermen’s Cove, Story and DoubleTree by Allamanda offered special packages for the event. The packages were presented by Anthurium Tourisme director Valérie Lemoine.

Following the successful event, Ms Honore expressed her satisfaction to have hosted the ‘ Voyages de Rêves’ event, which was the first of its kind to be organised on the market this year.

“Ę Voyages de Rêves’ provided the right platform to network directly with business decision-makers who have adequate budgets to organise leisure travel for their workers to destinations such as . Such an event where all invitee attention is focused on helps not only to generate interest for but most importantly to secure bookings. Through the event, our objective has been achieved with companies already committing to positioning their group travellers for leisure to ,” she said.

She further mentioned that the group travellers for leisure have been one of the key segments focussed on by the Tourism ’ team in Reunion as part of its marketing activities.

Voyages de Rêves’ event was initiated following Tourism’s presence with Anthurium Tourisme Océan Indien attendance of B2C event, held in March 2022, dubbed ‘Salon Comité d’Entreprise’ targeting businesses in Réunion.

Press release from Tourism

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